Taylor F. Jones is a skilled digital marketer and business development professional currently working as the Director of Digital Marketing & eCommerce at Soft-Tex International.
Current Roles:
Director of Digital Marketing & eCommerce at Soft-Tex International
April 2017 to Present
My role at Soft-Tex combines many different functions, but focuses primarily on two areas:
Key Accomplishments: Doubled eCommerce Business in 2.5 years, closed new customer accounts, earned significant industry press placements, led adoption and implementation of web based SaaS for end-to-end product experience management (PXM) system to management product information management (PIM), digital asset management (DAM), retail syndication, and analytics insights functions, established company wide standards for product marketing information taxonomy,
Director of Special Interest Groups, AMA Charlotte (Volunteer)
July 2019 to Present
Launched monthly Digital Deep Dive group for local Charlotte-area digital marketers. The group offers a mix of networking and structured, high quality digital marketing content tailored to the unique needs of Charlotte’s community of digital marketing practitioners and aligns with the domains of the American Marketing Association's Professional Certified Marketer (PCM) Digital Marketing exam.
Previous Professional Experience
Senior Manager, Digital Marketing at Arise Virtual Solutions
February 2016 to April 2017
Managed all digital lead gen efforts to acquire new clients and branding for Arise including email, social media, SEO/SEM, display, video, content marketing, and more.
Search Engine Optimization Lead & Business Analyst at Red Ventures
June 2013 - February 2016
Oversaw a wide variety of content marketing, link acquisition, and on-site optimization efforts driving strong organic search rankings across a variety of competitive industries including retail energy, insurance, and entertainment.
Education:
Queens University of Charlotte - Charlotte, NC
Master of Business Administration (4.0 GPA, Emphasis in Leadership)
University of South Carolina Honors College - Columbia, SC
Bachelor of Science in Applied Mathematics and Spanish (3.88 GPA, Magna Cum Laude)
Certifications:
Current Roles:
Director of Digital Marketing & eCommerce at Soft-Tex International
April 2017 to Present
My role at Soft-Tex combines many different functions, but focuses primarily on two areas:
- Optimizing the product experience management flow to drive retail eCommerce sales on Soft-Tex's lines of pillows, mattresses, bed toppers, and many other accessories
- Leveraging digital marketing strategies that boost the visibility of Soft-Tex's national brands across owned, paid, and earned media and drive proprietary customers into a retailer's ecosystem.
Key Accomplishments: Doubled eCommerce Business in 2.5 years, closed new customer accounts, earned significant industry press placements, led adoption and implementation of web based SaaS for end-to-end product experience management (PXM) system to management product information management (PIM), digital asset management (DAM), retail syndication, and analytics insights functions, established company wide standards for product marketing information taxonomy,
Director of Special Interest Groups, AMA Charlotte (Volunteer)
July 2019 to Present
Launched monthly Digital Deep Dive group for local Charlotte-area digital marketers. The group offers a mix of networking and structured, high quality digital marketing content tailored to the unique needs of Charlotte’s community of digital marketing practitioners and aligns with the domains of the American Marketing Association's Professional Certified Marketer (PCM) Digital Marketing exam.
Previous Professional Experience
Senior Manager, Digital Marketing at Arise Virtual Solutions
February 2016 to April 2017
Managed all digital lead gen efforts to acquire new clients and branding for Arise including email, social media, SEO/SEM, display, video, content marketing, and more.
Search Engine Optimization Lead & Business Analyst at Red Ventures
June 2013 - February 2016
Oversaw a wide variety of content marketing, link acquisition, and on-site optimization efforts driving strong organic search rankings across a variety of competitive industries including retail energy, insurance, and entertainment.
Education:
Queens University of Charlotte - Charlotte, NC
Master of Business Administration (4.0 GPA, Emphasis in Leadership)
University of South Carolina Honors College - Columbia, SC
Bachelor of Science in Applied Mathematics and Spanish (3.88 GPA, Magna Cum Laude)
Certifications:
- American Marketing Association Professional Certified Marketer (PCM) Digital Marketing
- Google Analytics Individual Qualification
- Google Ads 360 Search Certification
