​Taylor F. Jones is an American Marketing Association professional certified digital marketer (PCM-Digital Marketing) currently serving as the Head of Marketing at imagine.io.

Selected Prior Professional Experience
Vice President of eCommerce at Sinomax USA
April 2022 to February 2025

• Develop and execute eCommerce go-to-market strategy, product assortment, retailer relationships
• Craft strategic plan for eCom division managing budget and core digital marketing practice areas: SEO, paid media, content strategy, social media, influencer marketing, and conversion rate optimization
• Drive digital transformation through adoption of new eCommerce tech stack for product information management, eCommerce operations, and more.

Vice President of Digital Marketing & eCommerce at Soft-Tex International
April 2017 to April 2022

• Increased eCommerce revenue by 5x from FY 2017 to FY 2021 from $6M to over $30M run rate.
• Improved net profitability of division by 10x through better product mix and streamlining of eCom operations
• Increased brand reach to 40 million bedding shoppers annually
• Owned eCom P&L, negotiations with retailers, product development, all digital marketing efforts including website management, all SEO/SEM, PR, e-mail marketing
• Managed team of 6 eCom and marketing roles

Senior Manager, Digital Marketing at Arise Virtual Solutions
February 2016 to April 2017

• Drove $50M in pipeline revenue for new corporate clients for Arise through owning B2B digital marketing across SEO, SEM, email, etc.
• Led custom redesign and SEO optimization of corporate website
• Developed custom email and webinar strategies for target verticals crafting list management, content, CRM team

Search Engine Optimization Lead & Business Analyst at Red Ventures
June 2013 - February 2016

• Drove consistent 25% annualized increases in organic search traffic, link acquisition, attributed organic sales and margin $ for over 30 websites in the retail energy, satellite TV, and insurance spaces & driving both telesales & eCommerce conversions
• Added total of $25M in contribution margin to the above businesses during my tenure

Volunteer Experience:
Vice President, Belmont Community Association
January 2023 to Present

• Owned creation and launch of revamped business sponsorship program to increase funding from neighborhood businesses used to then host in-person events and promote businesses via digital marketing channels including email, social media, and a new business directory
• Assisted with successful proposal for Charlotte's Neighborhood Matching Grant program

MBA Mentor
September 2018 to Present

• Serve as a mentor to students in the McColl school MBA program.

Board Member, Elizabeth Court Condominium Association
July 2019 to March 2022

• Vendor evaluation and contract negotiation with all community suppliers
• Liason with legal counsel and property management company
• Develop annual budget for community for annual meetings

Vice President of Special Interest Groups, AMA Charlotte (Volunteer)
July 2019 to July 2021

• Launched monthly Digital Deep Dive group for local Charlotte-area digital marketers.
• The group offers a mix of networking an structured, high quality digital marketing content tailored to the unique needs of Charlotte’s community of digital marketing practitioners and aligns with the domains of the American Marketing Association's Professional Certified Marketer (PCM) Digital Marketing exam.

Education:
Queens University of Charlotte - Charlotte, NC
Master of Business Administration (4.0 GPA, Emphasis in Leadership)

NC State University 
Textiles Fundamentals
Professional Education - Zeis Textile Extension 

University of South Carolina Honors College - Columbia, SC
Bachelor of Science in Applied Mathematics and Spanish (3.88 GPA, Magna Cum Laude)

Selected Certifications:

• American Marketing Association Professional Certified Marketer (PCM) Digital Marketing
• Google Analytics Individual Qualification
• Google Ads 360 Search Certification
• Salsify PIM Certification