Taylor F. Jones is a skilled digital marketer and business development professional currently working as the Vice President of Marketing & eCommerce at Soft-Tex International.
Current Roles:
Vice President of Digital Marketing & eCommerce at Soft-Tex International
April 2017 to Present
Previous Professional Experience
Senior Manager, Digital Marketing at Arise Virtual Solutions
February 2016 to April 2017
Managed all digital lead gen efforts to acquire new clients and branding for Arise including email, social media, SEO/SEM, display, video, content marketing, and more.
Search Engine Optimization Lead & Business Analyst at Red Ventures
June 2013 - February 2016
Oversaw a wide variety of content marketing, link acquisition, and on-site optimization efforts driving strong organic search rankings across a variety of competitive industries including retail energy, insurance, and entertainment.
Volunteer Experience:
MBA Mentor
September 2018 - Present
Served as a mentor to students in the McColl school MBA program.
Vice President of Special Interest Groups, AMA Charlotte (Volunteer)
July 2019 to July 2021
Launched monthly Digital Deep Dive group for local Charlotte-area digital marketers. The group offers a mix of networking and structured, high quality digital marketing content tailored to the unique needs of Charlotte’s community of digital marketing practitioners and aligns with the domains of the American Marketing Association's Professional Certified Marketer (PCM) Digital Marketing exam.
Education:
Queens University of Charlotte - Charlotte, NC
Master of Business Administration (4.0 GPA, Emphasis in Leadership)
University of South Carolina Honors College - Columbia, SC
Bachelor of Science in Applied Mathematics and Spanish (3.88 GPA, Magna Cum Laude)
Certifications:
Current Roles:
Vice President of Digital Marketing & eCommerce at Soft-Tex International
April 2017 to Present
- Drove 5x eCommerce top line growth through new product development, implementation of PIM/DAM/PXM systems, maximizing in-retailer SEO, sponsored products, etc.
- Improved net profitability of division by 10x through better product mix and streamlining of eCom operations
- Responsible for owning eCom P&L, negotiations with retailers, product development, all digital marketing efforts including website management, all SEO/SEM, PR, e-mail marketing, and more
Previous Professional Experience
Senior Manager, Digital Marketing at Arise Virtual Solutions
February 2016 to April 2017
Managed all digital lead gen efforts to acquire new clients and branding for Arise including email, social media, SEO/SEM, display, video, content marketing, and more.
Search Engine Optimization Lead & Business Analyst at Red Ventures
June 2013 - February 2016
Oversaw a wide variety of content marketing, link acquisition, and on-site optimization efforts driving strong organic search rankings across a variety of competitive industries including retail energy, insurance, and entertainment.
Volunteer Experience:
MBA Mentor
September 2018 - Present
Served as a mentor to students in the McColl school MBA program.
Vice President of Special Interest Groups, AMA Charlotte (Volunteer)
July 2019 to July 2021
Launched monthly Digital Deep Dive group for local Charlotte-area digital marketers. The group offers a mix of networking and structured, high quality digital marketing content tailored to the unique needs of Charlotte’s community of digital marketing practitioners and aligns with the domains of the American Marketing Association's Professional Certified Marketer (PCM) Digital Marketing exam.
Education:
Queens University of Charlotte - Charlotte, NC
Master of Business Administration (4.0 GPA, Emphasis in Leadership)
University of South Carolina Honors College - Columbia, SC
Bachelor of Science in Applied Mathematics and Spanish (3.88 GPA, Magna Cum Laude)
Certifications:
- American Marketing Association Professional Certified Marketer (PCM) Digital Marketing
- Google Analytics Individual Qualification
- Google Ads 360 Search Certification
